Abercrombie & Fitch (ANF) Posted Record Sales, but Hollister Comparable Sales Fell 3%. Is Brand Growth Broad Enough?

Abercrombie & Fitch (ANF) Posted Record Sales, but Hollister Comparable Sales Fell 3%. Is Brand Growth Broad Enough?

Jeff Lewis

Sat, August 29, 2026 at 5:52 AM GMT+3 4 min read

• ANF +1.83%

Abercrombie & Fitch Co. (NYSE:ANF) delivered record fiscal second-quarter net sales of $1.27 billion, up 5% from a year earlier. The results marked the 15th consecutive quarter of sales growth for Abercrombie & Fitch Co. (NYSE:ANF), although comparable sales were flat.

The quarter presented a clear split. The namesake Abercrombie brand retained its momentum, but Hollister's declining comparable sales showed that demand across the established store and digital base was not improving evenly. Reported profitability also included a substantial tariff-refund benefit.

Bull Case

Abercrombie brand sales increased 8% to approximately $597 million, while comparable sales rose 4%. That represented a sharp improvement from the prior-year quarter, when Abercrombie brand sales and comparable sales declined 5% and 11%, respectively. The turnaround suggests the brand's product assortment and customer appeal remain strong after several years of elevated growth.

Hollister still achieved record fiscal second-quarter sales. Net sales increased 2% to approximately $670 million despite a 3% comparable-sales decline. Hollister also faced a demanding comparison with the prior-year quarter, when sales and comparable sales both increased 19%.

Management at Abercrombie & Fitch Co. (NYSE:ANF) indicated that Hollister's back-to-school momentum strengthened toward the end of the quarter. Abercrombie & Fitch Co. (NYSE:ANF) expects third-quarter sales growth of 5% to 6% and raised the full-year sales outlook to approximately 5% growth from the previous range of 3% to 5%.

APAC provided another positive signal, with net sales increasing 19% and comparable sales rising 13%, although the region remains much smaller than the Americas and EMEA operations.

Bear Case

Hollister's 2% net-sales growth alongside a 3% comparable-sales decline suggests that factors outside its mature comparable base, potentially including newer stores or currency movements, supported reported sales. Abercrombie & Fitch Co. (NYSE:ANF) did not provide a source-by-source bridge, so the precise contribution from each factor cannot be determined.

Regional comparable sales were also mixed. Americas net sales increased 5%, but comparable sales rose only 1%. EMEA sales increased 2% despite a 4% comparable-sales decline. These results reinforce that comparable-sales momentum was weaker than the reported revenue growth implied.

Profitability requires an additional adjustment. Approximately $100 million of tariff refunds added 790 basis points to the reported operating margin of 19.9% and $1.75 to diluted earnings per share of $4.17.

Abercrombie & Fitch Co. (NYSE:ANF) also reported company-defined non-GAAP diluted earnings of $4.17 per share, which did not exclude the tariff-refund benefit. Removing the refund implies an operating margin of approximately 12.0% and diluted earnings of roughly $2.42 per share. Those figures remained above the prior outlook from Abercrombie & Fitch Co. (NYSE:ANF), but the underlying improvement was considerably smaller than the reported results suggested.

The updated full-year diluted earnings outlook from Abercrombie & Fitch Co. (NYSE:ANF) of $13.10 to $13.60 per share includes an estimated $2.10-per-share benefit from tariff refunds and related interest.

Hedge Fund Sentiment

The filings available so far reflect positions held before ANF reported its recent results. Insider Monkey's database showed 36 hedge funds holding ANF at the end of 2Q2026, down from 39 funds three months earlier.

Conclusion

Abercrombie & Fitch Co. (NYSE:ANF) remains a powerful franchise, and the namesake Abercrombie brand has clearly regained momentum. However, flat companywide comparable sales and Hollister's 3% decline show that comparable-sales momentum is not yet broad-based. A return to positive Hollister comparable sales would provide stronger evidence that both major brands are contributing to the underlying growth of Abercrombie & Fitch Co. (NYSE:ANF).

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Disclosure: None. This article is originally published at Insider Monkey.