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EU spirits exports suffer amid trade turmoil

Wed, September 9, 2026 at 2:11 PM GMT+3 1 min read

EU spirits export sales declined 6% last year, hit by pressure on two of the sector's main markets – the US and China.

Sales reached €8.26bn ($9.6bn) in 2025, according to data published by trade association SpiritsEurope, which pointed to the impact of reduced business with the two countries.

Export sales to the US slid 9% last year to €2.5bn as the Trump administration first issued 10% tariffs on EU products including spirits before raising the measures to 15%.

EU distillers' sales to China tumbled 15% to €608m amid Beijing's introduction of duties, principally on brandy and Cognac, after claiming distillers were dumping products on the market.

SpiritsEurope also cited pressure on consumer confidence in both markets.

Elsewhere, export sales to the UK decreased 4% to €858m.

"The trading environment facing European spirits producers is undoubtedly challenging, and geopolitical tensions, economic headwinds and disruptions to global trade are having a real impact on our sector. But we are determined to pull through," Pauline Bastidon, director of competitiveness and trade at SpiritsEurope, said.

The association said emerging markets for the sector – India and countries in sub-Saharan Africa – "continued to gain importance" though it acknowledged "new markets cannot replace established ones overnight".

Sales to India grew 10% to €91m, a small market compared to the sector's principal customers but distillers see potential from the free-trade agreement the EU struck with the country earlier this year. EU and India officials expect the deal, which includes a reduction in India's tariffs on EU spirits, to come into force next year.

Elsewhere, export sales to South Africa jumped 30% to €272m.

"EU spirits exports suffer amid trade turmoil" was originally created and published by Just Drinks, a GlobalData owned brand.