For 60% of Americans, Poor Money Habits Are a Dealbreaker in a New Relationship. Excessive Gambling and Risk-Taking Are the Biggest Red Flags
Sat, July 25, 2026 at 5:01 AM GMT+3 6 min read
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Sixty percent of Americans say poor money habits are "a dealbreaker" when starting a new relationship, while excessive gambling and taking big financial risks topped the list of red flags, according to Northwestern Mutual.
The findings come as sports betting, prediction markets and other high-risk investments continue to attract younger Americans. The firm's 2026 Planning & Progress Study published in March suggests that concerns about a partner's financial behavior extend far beyond simply earning a good income.
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Gambling and Hidden Spending Raise the Biggest Concerns
Nearly half of Americans, 49%, said excessive gambling and risk-taking are the biggest financial warning signs in a relationship. Close behind were hiding or lying about purchases at 47% and carrying high credit card debt at 41%. Frequent impulse spending and expecting a partner to pay for everything also ranked among the biggest concerns.
The study found that younger adults are increasingly drawn to sports betting, prediction markets and cryptocurrencies. About 32% of Gen Z respondents said they are already participating in or considering sports betting or prediction markets, while another 32% said they are invested in or considering cryptocurrencies. For all U.S. adults, the interest in these speculative pursuits is 17% and 24%, respectively.
Among people already investing in or considering these higher-risk assets, 73% said they're doing so because they feel financially behind and believe these investments offer a faster way to reach their financial goals than more traditional methods. That figure climbs to 80% among Gen Z.
"When people feel behind, they often look for shortcuts," Northwestern Mutual Chief Field Officer John Roberts said in a statement. "But building financial security is rarely about cutting corners. It's about consistency, discipline, and protection."
He added that high-risk investments can be enjoyable for people who can afford the losses but recommended treating them as "fun money" and focusing most financial planning on long-term strategies that help build and protect wealth.
Financial Compatibility Matters More Than Chemistry
The research also found that money plays a major role in long-term relationships. Among married or cohabiting couples, 72% said financial compatibility is more important than emotional compatibility for maintaining a healthy relationship. Similar shares also ranked financial compatibility above shared interests, physical attraction and intellectual compatibility.
Money arguments are especially common among younger couples. About 41% of Gen Z couples said financial disagreements are putting serious strain on their relationships, compared with just 12% of boomers.
See Also: AI Robots Have Already Fried More Than 5 Million Baskets Of Food. Everyday Investors Can Still Buy Into The Company Behind Them.
The study also found that while nearly three-quarters of Americans believe couples should discuss finances before getting married or moving in together, almost one in five admitted they waited until after taking those major relationship steps to have an honest conversation about money and long-term financial goals.
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This article For 60% of Americans, Poor Money Habits Are a Dealbreaker in a New Relationship. Excessive Gambling and Risk-Taking Are the Biggest Red Flags originally appeared on Benzinga.com
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