EBay forecasts upbeat quarterly revenue as high-value categories drive momentum

EBay forecasts upbeat quarterly revenue as high-value categories drive momentum

Wed, August 5, 2026 at 11:10 PM GMT+3 2 min read

• EBAY -0.91%
• GME +1.16%

By Juby Babu

Aug 5 (Reuters) - EBay forecast third-quarter revenue above Wall Street estimates on Wednesday, leaning on its push into authenticated luxury goods, collectibles and ‌refurbished products to bring more high-value buyers to its online marketplace.

The results are ‌the first since the company rebuffed GameStop's about $56 billion unsolicited bid as "neither credible nor attractive". GameStop CEO Ryan ​Cohen has, however, said he plans to continue pursuing a combination.

EBay has doubled down on its "focus categories", targeting enthusiast buyers who value selection and specialist services, a strategy that sets it apart from rivals.

The $1.4 billion acquisition of fashion resale platform Depop is also providing a lift, ‌expanding the company's reach among younger ⁠consumers and strengthening its position in the growing re-commerce market.

"Focus categories, consumer-to-consumer and re-commerce, each grew 20% on the platform individually and collectively, ⁠representing 70% of gross merchandise volume," CEO Jamie Iannone said in an interview with Reuters.

The company forecast third-quarter revenue to be between $3.07 billion and $3.12 billion, compared with analysts' estimate of $2.97 billion.

The ​online retailer's ​shares, up more than 25% this year, were ​trading 1% higher after the bell.

BROAD-BASED ‌GAINS

Second-quarter revenue rose 15% to $3.13 billion, beating analysts' average estimate of $3.02 billion, according to data compiled by LSEG.

The results reflect strength that was "broad-based" with focus categories such as collectibles, motors, fashion and refurbished all contributing to growth, Chief Financial Officer Peggy Alford said during a post-earnings call.

Gross merchandise volume, a key industry metric measuring the total value of all ‌goods sold on the platform, rose 15% to $22.4 ​billion for the three months ended June 30.

The Depop ​deal, which closed on July 30, ​has helped eBay unlock "new supply and new demand for the marketplace that ‌had not been there before," Iannone said.

For ​the third quarter, eBay ​expects GMV growth to be between 10% and 12%, including 2.5 points of contribution from Depop, he said.

Including the Depop acquisition, eBay expects annual revenue growth ​of 11% to 12% on ‌a foreign exchange-neutral basis, up from the 7% to 7.5% range it had ​projected in April, pending the deal's close.

(Reporting by Juby Babu in Mexico City; ​Editing by Sriraj Kalluvila and Shilpi Majumdar)