Crypto for Advisors: Beyond bitcoin and ether

You’re reading Crypto for Advisors, CoinDesk’s weekly newsletter that unpacks digital assets for financial advisors. Subscribe here to get it every Thursday.

Happy Thursday, advisors!

In today’s newsletter, Glenn Williams Jr, from ProShares,explains why investors are looking beyond bitcoin and ether to manage concentration risk using multi-asset indices.

Then, in “Ask an Expert,” we examine key institutional trends and the growing preference for spot ETFs.

Happy reading.

Why crypto investors may look beyond bitcoin and ether

The cryptocurrency market is growing rapidly, with new technologies and networks emerging throughout the ecosystem every day. While bitcoin and ether remain the most widely known crypto assets, they represent just two among thousands of other cryptocurrencies. As of the time of writing TradingView puts the total crypto market cap at roughly $2.5 trillion, spanning a wide range of uses and applications across the crypto ecosystem. For investors seeking exposure to this evolving asset class, focusing on one or a few cryptocurrencies can mean missing opportunities across the broader market.